Jon Hinderliter

Jon Hinderliter served for 20 years in the U.S. Coast Guard Reserve and on active duty, retiring in 2018. He has served on the Mass Communications Alumni Advisory board at Southern Illinois University Edwardsville helping guide the curriculum to keep pace with the changing media landscape.

Hinderliter has over a decade of experience in data-driven marketing and has provided his expertise to hundreds of digital marketing campaigns, websites, social media properties, and mobile apps.

In his award-winning debut book, The Death of Content as King: How a Data Democracy Has Revolutionized Marketing, Hinderliter addresses the critical paradigm shift in the marketing industry from content-driven methods to a data-driven approach.

Hinderliter traces the history of content-driven marketing efforts and how technology has changed the landscape. He offers marketing professionals new insights on how to partner with the dominant search, social, and e-commerce platforms to master consumer intent, audience understanding, and finding data value.

Embracing data allows marketers to find insight in building their own data democracy, working with stakeholders, and creating personalization that scales, says Hinderliter. He gives his readers a fresh perspective on the latest digital platforms and how to capture and use data in a different and more effective way.

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